Archive | September, 2012

The New Vision Project

11 Sep

Cousin-in-law Rachel Keener has started a new venture; The New Vision Project http://newvisionproject.com/which is dedicated to increasing the prominence of women leaders around the globe. Excited for her and proud to be family.

Currently…

11 Sep

I  just got back to Amsterdam after nearly 7 months of hanging out in Dusseldorf at Proximity Dusseldorf as the head of one of 5 brand teams for their client, Imperial Tobacco. The challenges of grey and dark markets, i.e. markets where one cannot advertise, are good for the thought process. Any communication has to be to the point. Keep it Simple. And we have to think of alternative ways to reach the target group. All this and helping to set up the new team internally, regionally, new ways of working, generally new people was enervating, challenging and definitely good for the grey cells.