There is a saying in Dutch, loosely translated as ‘shoemaker keep to your craft’…Now I do firmly believe that each of us have our own talents and that within the creative world of advertising we do different jobs. I wouldn’t ask a copywriter to finalise a budget, and I certainly wouldn’t think that just because I have photoshop on my laptop I can design. And I do highly dislike the modern interpretation of young creatives that “we’re both creative and no-one really does copy anymore”. Wordsmithing is a craft and hark my words will become much more important as content grows.
However as we all work in a creative industry together we should learn to work together and agree that great ideas can come from anywhere at anytime.
Or in the words of the Greatest and Best and Truly Original Mad Man Mr. David Ogilvy..
“Senior men and women have no monopoly on great ideas. Nor do Creative people. Some of the best ideas come from account executives, researchers, and others. Encourage this; you need all the ideas you can get.”
