Remember to market internally!

2 Jul

We spend a lot of time working on our external shell – how the world perceives us, our products, our services. We think about our corporate vision, branding, website, letterhead, signature etc. We are very polished in marketing ourselves externally. But how about internally? My friend and former colleague Hank Poot wrote several posts about the engaged employee and the actual loss in profitability by companies by people who ”just do their job”. I say take it one step further – and people this isn’t news – make sure to market yourself internally. All those great values we write down in value ladders and pyramids, do all of your employees know and embrace them ?

Do they get it? Have you reviewed it lately? Have you checked it on the work floor? You’d be surprised how many people say ”yes” and either have their own interpretation or don’t actually get it. And as marketing is in everything and nothing sells better than a true story making sure everyone has the same story is crucial.

It’s kind of like ”undercover” boss but then without the cameras. Enjoy the journey.

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