Archive | September, 2020

Eating soup with a fork

5 Sep hot chilli soup

Part of my pandemic/2020 goals has been to increase and improve my knowledge in Digital Marketing. Put your money where your mouth is and check what you know and put a certification against it.

Wonderful courses at the #digitalmarketinginstitute which include a great library of resources.

One of these is the podcast series ‘Ahead of the Game’ hosted by Will Francis. Podcasts are fab – bite sized chunks of information to listen to whilst doing the grocery shopping, driving someplace, weeding the allotment.

Today’s podcast was Digital Transformation with #clarkboyd. Being a webosaur and a digital marketer I do so appreciate that it is often a thought ”ooh shiny” and ”if we digitize that we are digital”. Also that in digital marketing the fact that analytics are easily available is often confused with strategy.

Just because you can do it doesn’t mean you should. And conversely just being online or adopting a digital tool doesn’t mean that you are conversant in digital marketing or transformed.

Having been both at the leading edge of helping teams adopt the landscape of digital marketing and being internal at some boring training about the latest shiny digital tool I wanted to shout ‘YES’ when Clark talks about lines of reporting and non-adoption. Which is like trying to eat soup with a fork.

Listen for yourself, it is well worth the 40 minutes. And please share what you think both about the podcast, digital marketing and digital transformation.