Marketing & Communications Consultant

http://www.linkedin.com/in/kaclark

 + 31 (0)613845860

I love complex problems. How to market brands across platforms and markets. What is the messaging structure? What are the personas? Where are the stoppage points in the funnel?

I analyze, strategize, compose, concept, coalesce, and produce. From content development, planning, and creation to media bartering and execution. B2B, B2C, Social channels, online and offline channels. I am a creative doer.

Following a career in international advertising I took the challenge of putting my marketing talents into practice with the Affordable Art Fair Amsterdam. I succesffully transformed this art fair and turned it from 0 to hero. After many years in international advertising, I took the challenge of putting my marketing talents into practice with the Affordable Art Fair Amsterdam. I successfully transformed this art fair and turned it from 0 to hero. Restructured the marketing strategy to include social media and embrace the core brand values. This resulted in a 10% increase in visitors (and subsequent art sales) each year. This led to an increased geographic catchment of visitors, an increase in social and PR exposure. With 400k organic reach of the event and a + 1mio PR value. As well as being financially profitable.

Looking for a return to (digital) marketing after that and have spent the past 2 years working in client service and business development roles.

Adventurous and always open to a new challenge including location.

Downtime is spent reading, riding horses including horseback archery and urban gardening on an allotment in Park Frankendael.

#digitalmarketing #marketing #communications #international #branding #success #socialmedia #clientservices #advertising #leadership

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