Tag Archives: blog

Instagram is my new blog…

21 Jul

Who would have predicted? Well maybe Dr. Who and the emoji robots. But with the < millenials using social media as search and messaging portals, combined with a US president addicted to instant twittefication I realized that most of us are becoming instant response addicts. And the beauty of Instagram is that it’s visual so fewer pesky words to type, let alone spell correctly. I share more often but smaller tidbits. On the one hand it’s fabulous because I feel like those I care about can share whatever excites me at the moment. However it remains a tidbit, so shallow.

Don’t just embrace a channel because there is an audience if your message doesn’t fit. For those who know me, they know what they’ll find on my instagram feed.

Self-serving

8 May

I suddenly pondered on the cult of self we are cultivating this century. Between Instagram, Twitter, Facebook and the rest we talk about ourselves to our (insert air quotes here) friends and general public a lot. We actually have to remind ourselves to be polite to each other and thank people for their help. When does self-promotion become overbearing? What is the dividing line between self-marketing and self-serving?

 

Last musings on 2013

30 Dec

Last rant in 2013 but I will try to leave with some positive thoughts. I was musing lately on two things.

One is the ongoing illusion people allow to be maintained. I refer to the great ‘fairy’ tale of The Emperor’s New Clothes by Hans Christian Anderson. The moral for me wasn’t that the tailors duped the Emperor into believing he had a new suit on – it was that the people in the crowd so wanted to follow what everyone was saying they all went along with it. Given someone who’s profession is in Marketing & Advertising should not say we must stop the illusion. But what bothers me is the ongoing need to follow and convince oneself that you are seeing something great just because others say so. And when the illusion starts to crumble be mad at those who created it rather than at ourselves.

Why is this childlike need to be liked and popular such a motivator in modern times? 

Second musing was yesterday when I saw an interview with some pre-teens. Question ‘Do you think Amira is good’ (she’s fantastic by the way). Answer was she must be she’s had over 13 million views on Youtube. Again this does not say someone is good it simply says 13 million clicks. Any marketer worth their salt should tell you that clicks don’t mean a lot. How many people actually watched the video and shared ? But next to this false manner of rating ‘good’ they completely missed that this 9 year old has already done about 5.000 of her 10.000 hours. She had underlying talent that was nurtured in an environment to help her do this.

In 2014 I hope that true content, truth and hard work will reign.

Happy New Year.

What did 2013 teach us for 2014?

25 Dec

Continuing the theme of looking back in order to move forward what was 2013?

Well firstly it was the year in which apparently many people tried to make guacamole with mangos, making us shudder for the future of the human race.

Other than that and a 9 year old who can sing opera like an angel I think that 2013 into 2014 will be the moment in which we rediscovered our privacy

2013, the year of twitter psycho breakdowns, twitter bitch-slapping, the rise of Instagram and Snapchat. The year of revelations that big brother really is watching you. After putting our lives online I think you will see the trend in 2014 of people locking down their online privacy. We will suddenly use those privacy settings on Facebook, think about what we post or publicize and who we are sharing it with. Or is that whom?

It will seem disconnected – we yearn for a more personalized approach from retailers but we want out privacy back. It’s not only about what we’re sharing but who with.

Value of social…

29 Jan

I was pondering not only the power of social media and networks today but also the value. You don’t know me but when Malcolm was writing about connectors he meant me. I’m one of those people who always knows someone somewhere…and I love connecting people. So is my social network valuable? And could I make money from connecting people? I know there are some enterprises out there, like empower, who are helping people earn for blogging. My problem is that the moment I hear ”multi-level marketing scheme” I break out in a rash and pull the plug out.

Seriously though given the fact that product recommendation is how we shop these days then my (and other friend’s) networks should have some sort of media value. Need to ponder this possible business model further. In the meantime I have coined a new phrase ”blog/tweet it forward” and am tagging and promoting the fact that Uber who are a really cool taxi service I can’t wait to use, started in Amsterdam a few months ago. There is a semi-family connection so Casper this one is on the house.

Please download the app and use them locally and worldwide.

A little ‘side job’

27 Oct

If you happen to be a native English speaker living abroad and you speak the language, than translating from said foreign language into English is something you get called on to do, often. I’ve translated several different things, from a book about 25 years of Beatrix on the throne to pitches, presentations and even the odd TVC for a Cannes entry. Sometimes you’re even lucky enough to translate something that really speaks to you and you enjoy! For the past several months I’ve been translating the columns of Sebastiaan Hooft from nuzakelijk.nl. And his new site is live, with Dutch and English! Check it out because we’re rather proud!

http://www.shooft.com/