Tag Archives: career

Eating soup with a fork

5 Sep
Freeimages.com hot chilli soup

Part of my pandemic/2020 goals has been to increase and improve my knowledge in Digital Marketing. Put your money where your mouth is and check what you know and put a certification against it.

Wonderful courses at the #digitalmarketinginstitute which include a great library of resources.

One of these is the podcast series ‘Ahead of the Game’ hosted by Will Francis. Podcasts are fab – bite sized chunks of information to listen to whilst doing the grocery shopping, driving someplace, weeding the allotment.

Today’s podcast was Digital Transformation with #clarkboyd. Being a webosaur and a digital marketer I do so appreciate that it is often a thought ”ooh shiny” and ”if we digitize that we are digital”. Also that in digital marketing the fact that analytics are easily available is often confused with strategy.

Just because you can do it doesn’t mean you should. And conversely just being online or adopting a digital tool doesn’t mean that you are conversant in digital marketing or transformed.

Having been both at the leading edge of helping teams adopt the landscape of digital marketing and being internal at some boring training about the latest shiny digital tool I wanted to shout ‘YES’ when Clark talks about lines of reporting and non-adoption. Which is like trying to eat soup with a fork.

Listen for yourself, it is well worth the 40 minutes. And please share what you think both about the podcast, digital marketing and digital transformation.

Self-serving

8 May

I suddenly pondered on the cult of self we are cultivating this century. Between Instagram, Twitter, Facebook and the rest we talk about ourselves to our (insert air quotes here) friends and general public a lot. We actually have to remind ourselves to be polite to each other and thank people for their help. When does self-promotion become overbearing? What is the dividing line between self-marketing and self-serving?

 

Last musings on 2013

30 Dec

Last rant in 2013 but I will try to leave with some positive thoughts. I was musing lately on two things.

One is the ongoing illusion people allow to be maintained. I refer to the great ‘fairy’ tale of The Emperor’s New Clothes by Hans Christian Anderson. The moral for me wasn’t that the tailors duped the Emperor into believing he had a new suit on – it was that the people in the crowd so wanted to follow what everyone was saying they all went along with it. Given someone who’s profession is in Marketing & Advertising should not say we must stop the illusion. But what bothers me is the ongoing need to follow and convince oneself that you are seeing something great just because others say so. And when the illusion starts to crumble be mad at those who created it rather than at ourselves.

Why is this childlike need to be liked and popular such a motivator in modern times? 

Second musing was yesterday when I saw an interview with some pre-teens. Question ‘Do you think Amira is good’ (she’s fantastic by the way). Answer was she must be she’s had over 13 million views on Youtube. Again this does not say someone is good it simply says 13 million clicks. Any marketer worth their salt should tell you that clicks don’t mean a lot. How many people actually watched the video and shared ? But next to this false manner of rating ‘good’ they completely missed that this 9 year old has already done about 5.000 of her 10.000 hours. She had underlying talent that was nurtured in an environment to help her do this.

In 2014 I hope that true content, truth and hard work will reign.

Happy New Year.

10 RULES FOR BRILLIANT WOMEN (courtesy of Tara Mohr)

1 Apr

http://www.taramohr.com/10rules/

Because we can never empower ourselves enough!  I particularly like the filter advice tip…

It’s time to step up, brilliant women. Here are ten principles for owning your brilliance and bringing it to the world:

1) Make a pact. No one else is going to build the life you want for you. No one else will even be able to completely understand it. The most amazing souls will show up to cheer you on along the way, but this is your game. Make a pact to be in it with yourself for the long haul, as your own supportive friend at every step along the way.

2) Imagine it. What does a knock-the-ball-out-of-the-park life look like for you? What is the career that seems so incredible you think it’s almost criminal to have it? What is the dream you don’t allow yourself to even consider because it seems too unrealistic, frivolous, or insane? Start envisioning it. That’s the beginning of having it.

3) Gasp. Start doing things that make you gasp and get the adrenalin flowing. Ask yourself, “What’s the gasp-level action here?” Your fears and a tough inner critic will chatter in your head. That’s normal, and just fine. When you hear that repetitive, irrational, mean inner critic, name it for what it is, and remember, it’s just a fearful liar, trying to protect you from any real or seeming risks. Go for the gasps and learn how false your inner critic’s narrative really is, and how conquerable your fears.

4) Get a thick skin. If you take risks, sometimes you’ll get a standing ovation, and sometimes, people will throw tomatoes. Can you think of any leader or innovator whom you admire who doesn’t have enthusiastic fans and harsh critics? Get used to wins and losses, praise and pans, getting a call back and being ignored. Work on letting go of needing to be liked and needing to be universally known as “a nice person.”

5) Be an arrogant idiot. Of course I know you won’t, because you never could. But please, just be a little more of an arrogant idiot. You know those guys around the office who share their opinions without thinking, who rally everyone around their big, (often unformed) ideas? Be more like them. Even if just a bit. You can afford to move a few inches in that direction.

6) Question the voice that says “I’m not ready yet.” I know, I know. Because you are so brilliant and have such high standards, you see every way that you could be more qualified. You notice every part of your idea that is not perfected yet. While you are waiting to be ready, gathering more experience, sitting on your ideas, our friends referenced in rule five are being anointed industry visionaries, getting raises, and seeing their ideas come to life in the world. They are no more ready than you, and perhaps less. Jump in the sandbox now, and start playing full out. Find out just how ready you are.

7) Don’t wait for your Oscar. Don’t wait to be praised, anointed, or validated. Don’t wait for someone to give you permission to lead. Don’t wait for someone to invite you to share your voice. No one is going to discover you. (Well, actually, they will, but paradoxically, only after you’ve started boldly and consistently stepping into leadership, sharing your voice, and doing things that scare the hell out of you.)

8) Filter advice. Most brilliant women are humble and open to guidance. We want to gather feedback and advice. Fine, but recognize that some people won’t understand what you are up to (often because you are saying something new and ahead of your time). Some people will find you to be not their cup of tea. Some will feel threatened. Some people will want to do with your idea only what is interesting or helpful to them. So interpret feedback carefully. Test advice and evaluate the results, rather than following it wholesale.

9) Recover and restore. If you start doing the things that make you gasp, doing what you don’t quite feel ready to do, and being more of an arrogant idiot, you are going to be stretching out of our comfort zone–a lot. Regularly do things that feel safe, cozy, and restorative. Vent to friends when you need to. Acknowledge the steps you’ve taken. Watch your tank to see how much risk-taking juice you have available to you. When it’s running low, stop, recover and restore.

10) Let other women know they are brilliant. Let them know what kind of brilliance you see, and why it’s so special. Call them into greater leadership and action. Let them know that they are ready. Watch out for that subtle, probably unconscious thought, “because I had to struggle and suffer on my way up…they should have to too.” Watch out for thinking this will “take” too much time — when the truth is it always has huge, often unexpected returns.

Hibernation

5 Feb

Each year I rue the winter months of December and January. It starts with running into a fellow freelancer almost every November and looking at each other and saying ”did you take any vacation this year? No, me neither.” To which I promptly respond by taking the month of December off. Only to run into the hibernation that seems to affect the Northern European Business community of marketing communications in January. And the thing is I should know better. Way back when I was a fledgling and wanting to get into TV and Film Production I worked as a general dogsbody known as a Production Assistant. All of my camera, sound and directing friends informed me that the one killer career flaw to Northeastern USA is the winter. They all repeatedly said ”if you can’t get work in LA during the winter you might as well just go stay with your parents”. You would think after 20 years as a professional of which close to a decade freelancing I would have remembered this by now and just go to Tahiti until mid-February but no each year I take December off, bake and deliver cookies and then simply read a lot of books until business picks up – only to promptly not take any vacation time until the end of the year. Maybe 2013 will be different?